Bacardi appoints new EMEA head
17 August, 2010
Bacardi Limited has appointed Stefan Bomhard to the role of regional president of Europe, Middle East and Africa (EMEA). He is to be responsible for this area’s commercial operations.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
